By Urban Shihemi, October 1 , 2025 After eight unforgettable years of edutainment and growth, the premier Islamic television channel Horizon TV was officially officially rebranded to Jamia TV on Thursday 30 October 2025, marking a new chapter with a fresh identity while maintaining its core mission. The rebranding is among the series of activities by Jamia Mosque Nairobi to commemorate its 100-year journey, during which it has grown into one of the most influential centres of Islamic heritage in East and Central Africa. The new identity features a refreshed logo, colour scheme, and program lineup designed to reflect the station’s Islamic identity and its central role in Jamia Mosque’s Dawah initiatives. Launched on March 24, 2017, Horizon TV was the largest Muslim media project in East Africa, initiated by the Jamia Mosque Committee to provide a platform for shaping Muslim perspectives. Speaking during the rebranding ceremony, Health Cabinet Secretary Aden Duale urged Islamic scholars and community leaders to leverage media platforms to guide and mentor young people. “I call upon our Islamic scholars and community leaders to use media platforms to sensitize young people on the dangers of immoralities such as drug abuse, so they can grow into responsible members of society,” said Duale. Jamia TV Board Chairman Abdullatif Essajee said the rebrand introduces a dynamic programming format featuring spiritual and lifestyle content tailored to enrich viewers’ experiences in line with Islamic principles. He announced that in addition to the traditional broadcasting languages Kiswahili, English, and Arabic Jamia TV has introduced Somali-language programming. “This is a channel owned by Jamia Mosque on behalf of the Muslims of Kenya. It is a historic undertaking that, inshallah, will go a long way in enhancing the visibility of Muslims in the media,” Essajee said. Essajee traced the channel’s origins to Jamia Mosque’s acquisition of Tamaz Communications Limited, a company that had been granted a temporary television broadcasting license. He described the rebranding as a major milestone and a fulfilment of a long-standing dream for the Muslim community in Kenya and the wider East African region. He emphasized that the new identity reflects Jamia Mosque Nairobi’s continued commitment to promoting Islamic values, education, and community empowerment.